.hero {
  position: relative;
  padding-top: clamp(40px, 5vw, 80px);
  padding-bottom: clamp(40px, 5vw, 72px);
  overflow: hidden;
}

.hero__grid {
  position: absolute;
  inset: 0;
  pointer-events: none;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--gutter);
  display: grid;
  grid-template-columns: repeat(6, 1fr);
}

.hero__grid span { border-left: 1px solid var(--line); opacity: .55; }
.hero__grid span:first-child { border-left: 0; }

.hero__in {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  align-items: center;
  gap: clamp(32px, 5vw, 80px);
  min-height: min(78svh, 760px);
}

.hero__copy { max-width: 100%; }

.hero__title {
  margin-top: var(--s-5);
  font-size: clamp(2.75rem, 1rem + 4.4vw, 5.25rem);
  line-height: 0.98;
  letter-spacing: -0.04em;
  max-width: 13ch;
}

.hero__title em {
  display: block;
  font-style: normal;
  color: var(--p2);
}

.hero__lead { margin-top: var(--s-5); }

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-3);
  margin-top: var(--s-6);
}

.hero__stats {
  display: flex;
  gap: clamp(20px, 3vw, 48px);
  margin-top: clamp(40px, 5vw, 72px);
  padding-top: var(--s-5);
  border-top: 1px solid var(--line);
}

.hero__stat b {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.4vw, 2.25rem);
  font-weight: 400;
  line-height: 1;
}

.hero__stat span {
  display: block;
  margin-top: 6px;
  font-size: var(--fs-micro);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-faint);
}

.hero__media {
  position: relative;
  align-self: stretch;
  display: flex;
  align-items: center;
}

.hero__frame {
  position: relative;
  width: 100%;
  aspect-ratio: 4 / 5;
  max-height: min(70svh, 700px);
  overflow: hidden;
  background: var(--paper-3);
  border-radius: var(--radius);
}

.hero__frame img {
  width: 100%; height: 100%;
  object-fit: cover;
  transform: scale(1.08);
  will-change: transform;
}

.hero__caption {
  position: absolute;
  left: 0;
  bottom: 24px;
  transform: translateX(-24px);
  padding: 14px 18px;
  background: color-mix(in srgb, var(--surface) 92%, transparent);
  backdrop-filter: blur(10px);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  max-width: 240px;
}

.hero__caption b {
  display: block;
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 400;
}

.hero__caption span {
  font-size: var(--fs-micro);
  color: var(--ink-faint);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.hero__scroll {
  position: absolute;
  right: 0;
  bottom: 8px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: var(--fs-micro);
  letter-spacing: var(--track-micro);
  text-transform: uppercase;
  color: var(--ink-faint);
  writing-mode: vertical-rl;
}

.hero__scroll::after {
  content: "";
  width: 1px;
  height: 48px;
  background: linear-gradient(var(--line-2), transparent);
  animation: scrollcue 2.4s var(--ease) infinite;
}

@keyframes scrollcue {
  0%   { transform: scaleY(.2); transform-origin: top; }
  50%  { transform: scaleY(1);  transform-origin: top; }
  51%  { transform: scaleY(1);  transform-origin: bottom; }
  100% { transform: scaleY(.2); transform-origin: bottom; }
}

@media (max-width: 980px) {
  .hero__in { grid-template-columns: 1fr; min-height: 0; }
  .hero__copy { max-width: 100%; }
  .hero__media { margin-top: var(--s-6); }
  .hero__frame { aspect-ratio: 4 / 3; }
  .hero__caption { transform: none; left: 16px; }
  .hero__scroll { display: none; }
  .hero__grid { display: none; }
}

.ticker {
  border-block: 1px solid var(--line);
  background: var(--paper);
  overflow: hidden;
  padding-block: 16px;
}

.ticker__track {
  display: flex;
  width: max-content;
  animation: ticker 42s linear infinite;
}

.ticker:hover .ticker__track { animation-play-state: paused; }

.ticker__group {
  display: flex;
  align-items: center;
  gap: clamp(28px, 4vw, 64px);
  padding-right: clamp(28px, 4vw, 64px);
}

.ticker__item {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: var(--fs-sm);
  color: var(--ink-2);
  white-space: nowrap;
}

.ticker__item i {
  width: 4px; height: 4px;
  background: var(--clay);
  border-radius: 50%;
  flex: none;
}

@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .ticker__track { animation: none; }
}

.cats {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: clamp(12px, 1.4vw, 20px);
}

.cat {
  position: relative;
  display: block;
  overflow: hidden;
  background: var(--paper-3);
  border-radius: var(--radius);
}

.cat--a { grid-column: span 7; aspect-ratio: 16 / 11; }
.cat--b { grid-column: span 5; aspect-ratio: 16 / 11; }
.cat--c, .cat--d, .cat--e { grid-column: span 4; aspect-ratio: 1 / 1; }
.cat--f { grid-column: span 12; aspect-ratio: 16 / 6; }

.cat img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform var(--t-scene) var(--ease), filter var(--t-slow) var(--ease);
}

.cat::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(14,14,12,.62) 0%, rgba(14,14,12,.12) 42%, transparent 70%);
  transition: opacity var(--t-slow) var(--ease);
}

.cat:hover img { transform: scale(1.05); }

.cat__label {
  position: absolute;
  inset: auto 0 0;
  z-index: 2;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: var(--s-4);
  padding: clamp(16px, 2vw, 28px);
  color: #fff;
}

.cat__label h3 {
  font-size: clamp(1.25rem, 1.8vw, 1.75rem);
  color: #fff;
}

.cat__label div > span {
  display: block;
  font-family: var(--font-ui);
  font-size: var(--fs-micro);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,.72);
  margin-bottom: 6px;
}

.cat__go {
  display: grid;
  place-items: center;
  width: 40px; height: 40px;
  flex: none;
  border: 1px solid rgba(255,255,255,.4);
  border-radius: 50%;
  transition: background var(--t-base) var(--ease), border-color var(--t-base) var(--ease), transform var(--t-base) var(--ease);
}

.cat__go svg { width: 15px; height: 15px; }
.cat:hover .cat__go { background: var(--clay); border-color: var(--clay); transform: rotate(-45deg); }

@media (max-width: 860px) {
  .cat--a, .cat--b { grid-column: span 12; aspect-ratio: 16 / 10; }
  .cat--c, .cat--d, .cat--e { grid-column: span 6; }
  .cat--e { grid-column: span 12; aspect-ratio: 16 / 9; }
  .cat--f { aspect-ratio: 16 / 9; }
}

.swatches {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: clamp(10px, 1.2vw, 18px);
}

.swatch {
  position: relative;
  display: block;
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--paper-3);
}

.swatch__img { aspect-ratio: 4 / 5; overflow: hidden; }

.swatch__img img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform var(--t-slow) var(--ease);
}

.swatch:hover .swatch__img img { transform: scale(1.06); }

.swatch__name {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 8px;
  padding: 12px 4px 0;
  font-size: var(--fs-sm);
}

.swatch__name span { font-size: var(--fs-micro); color: var(--ink-faint); }

@media (max-width: 860px) { .swatches { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 480px) { .swatches { grid-template-columns: repeat(2, 1fr); } }

.projects { display: grid; gap: clamp(28px, 4vw, 64px); }

.project {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: clamp(24px, 4vw, 64px);
}

.project:nth-child(even) .project__media { order: 2; }

.project__media {
  aspect-ratio: 4 / 3;
  overflow: hidden;
  background: var(--paper-3);
  border-radius: var(--radius);
}

.project__media img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform var(--t-scene) var(--ease);
}

.project:hover .project__media img { transform: scale(1.04); }

.project__meta {
  display: flex;
  gap: var(--s-5);
  margin-top: var(--s-5);
  padding-top: var(--s-4);
  border-top: 1px solid var(--line);
  font-size: var(--fs-micro);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-faint);
}

.project h3 { margin-top: var(--s-3); }
.project p { margin-top: var(--s-4); color: var(--ink-soft); max-width: 40ch; }
.project .link { margin-top: var(--s-5); }

@media (max-width: 780px) {
  .project { grid-template-columns: 1fr; }
  .project:nth-child(even) .project__media { order: 0; }
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(20px, 2.5vw, 40px);
  position: relative;
  padding-top: var(--s-7);
}

.steps::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 1px;
  background: var(--line);
}

.step { position: relative; padding-top: var(--s-5); }

.step::before {
  content: "";
  position: absolute;
  top: -1px; left: 0;
  width: 34px; height: 3px;
  background: var(--clay);
  transform: translateY(-1px);
}

.step__num {
  font-size: var(--fs-micro);
  letter-spacing: 0.12em;
  color: var(--ink-faint);
}

.step h3 { font-size: 1.35rem; margin-top: 10px; }
.step p { font-size: var(--fs-sm); color: var(--ink-soft); margin-top: 10px; }

@media (max-width: 860px) { .steps { grid-template-columns: repeat(2, 1fr); row-gap: var(--s-6); } }
@media (max-width: 480px) { .steps { grid-template-columns: 1fr; } }